Fairy Tales Hair Care

Fairy Tales Hair Care

Legacy Kids Brand Goes Into Dollar Channel!

Strategy

Sales

ACHIEVEMENTS

  • Too mass brand and introduced the brand to the dollar channel via Dollar General partnership

  • Wrote pitch deck and all sales materials

  • Seven figures in found revenue for the brand

  • Executed sell through strategy based on tactical shopper marketing

  • Negotiated expanded store count based on YOY sales velocity

  • Collaborated on developing exclusive items for the dollar channel