Took legacy brand owned by Bimbo, and mapped out new areas of the brand to expand without cannibalizing existing business

Partnered brand with leading frozen dessert manufacturer

Ran competitive sales process

Launched full chain at Walmart, and gave Walmart exclusive 

Collaborated on developing exclusive items

Wrote pitch deck and all sales materials

500% YOY revenue for brand

Used Walmart momentum to scale sales into Albertsons, Kroger, Sam's Club, and more key accounts.

Launch was featured on The Today show

Launch was a key part of Walmart Year Beginning meeting and nostalgia frozen strategy